It's a common problem for most people to manage their own money, knowing where they spend their last salary on and many don't even know how to budget. Celia is an app that allows individuals budget and have healthy finances regardless of their level of income
There is not a local competitor that allows people control their money so this app needed to a) empower users to make them feel in control of their finances, and b) allow users to budget and track their expenses accordingly.
Create a unique app for users to control their personal finances
In order to create an unique experience for users to manage their finances, I needed to cover all features that I found were useful to users.
Not only did users have the ability to budget for their regular expenses but also for their monthly payments (think of rent, bills, etc). All of these must be connected and easy to manage.
This app's target is everybody that is struggling to maintain healthy finances, so this includes people of all ages and backgrounds.
This summary allows users to observe their available money taking into account next debts, spending habits, latest movements and budgets. From here, users begin to understand how they move their money in the current cycle.
With budgets they can allocate a certain amount of money for the payment of various categories. This functionality is crucial so that users know how much they are spending and in which areas.
These budgets are flexible so that they can move money from one category to the other as they see fit according to their quality of life and consumption habits.
Recurrent payments are divided according to the degree of urgency so that users can take immediate actions.
We have the option of adding educational credits, mortgages, purchases with credit cards, public services, subscriptions, etc. The division in this stage is necessary since the interests and institutions vary according to the type of debt.
See how they have described what's like working with me