Instant E-commerce

Create an online store and receive orders for free

Small and medium-sized businesses receive orders for their products and services

The Brief

While working at DRUO's core product (a POS and business management app), the product team saw an opportunity to launch an app that would help small businesses create an online store for free and receive orders from their clients during strict quarantine.


I was in charge of the flows and the interface of the application and the online store. This had to be completed in 10 days for developers to roll out for the rest of the month to launch quickly. The main design challenges were:

· Maintain a clean design that will not generate any friction both for businesses to publish products and manage orders, and for customers to buy products.

· Order management should be simple. This includes the change of states and direct communication between business-clients.

I generally start projects by building navigation, usability and wireframes flows to study architecture and iterate. In this occasion this was not possible due to the short time we had to finalize the design. This forced me to make faster decisions based on hypotheses and taking delivery products that I have used as references.


Create an easy to use app for sellers to manager their orders and deliveries.

"Diego totally nails the world of UX/UI. He is a strategic thinker with brilliant execution." -Manuel Gutiérrez, CTO

Design to take action

When opening the app, what we have right away are the orders that need immediate attention from the business. For busy sellers, having the active orders at hand is crucial so we accommodate them as they come in.

The main CTA included in the homepage is "share store" which helps them share the whole store or individual products through social media or any means they see fit. What they share is a link that will take shoppers to the online store.

Catalogue customization

The list of products and the details of each should be very easy to read. Due to business strategy and development effort, product details were limited to photo, name, description and price.

I placed the "+" icon in the upper right to allow adding a new product from the catalog view without a fixed button at the bottom taking away the visibility of any of the items.

Online Store

The application creates the online store automatically. Sellers activate it with just one click. Through here, buyers can add products to cart and place orders.

After adding products to their cart, buyers enter their contact information and address so that sellers can get in touch and deliver the product or service with ease.

We made the decision to combine the steps of 'cart' and 'checkout' for greater agility in the creation of an order.

Easy order management

When orders arrive, sellers must take immediate action, that's why the order management needs to be very simple. This management includes the change of states and direct communication between business-clients:

· Taking into account the number of statuses an order can have, we have quick filters in the order list to make a faster search.

· In the order detail, we place a blue call to action at the top with the next exact status of an order (for example, new -> in progress -> completed).

· Below this button, we have the option to "contact customer" to provide different channels of direct communication to sellers.

Other projects

I've worked with amazing people

See how they have described what's like working with me

I’ve enjoyed working with Diego on the design of my website and broader platform business, which includes both a desktop and a mobile version. He came up to speed quickly and was able to start producing draft design outputs right away. Throughout the process, he has been focused and responsive. He has brought a good “design eye” to the work and pushed back where appropriate, both on the design and on the scope of the MVP version of the product. Overall, I am very pleased with how the work is coming out.
Jim L
Founder @PathWise
I've enjoyed working with Diego on our design project and look forward to working with him on projects in the future. The designs Diego created were excellent! I've seen a lot of design work but Diego's design skills and methodology definitely stands above the rest.  Not only is Diego excellent with design, but he's also skilled in regards to time management and has excellent customer/client facing communication skills. I would definitely recommend working with Diego to anyone looking for an experienced leader in design for your next project.
Earl Holland
Senior Software Architect @NodeAssets
I truly believe Diego's experience possesses a whole new level of creativity, uniqueness, and passion. In my company, everyone is amazed by his work and professional skills. He has a singular ability to walk you through his designs and processes which such clarity of explanation that sometimes makes you believe you are a designer just like him.
Nathalia Rueda
IT Recruiter @NativApps
Our KDS changed incredibly with Diego's help. From the beginning, he diagnosed the obstacles that we were putting our chefs on, and managed to turn everything around to leave us with a much more agile, simple and efficient interface. We managed to increase delivery times and reduce errors immediately. Very happy with his work.
Edwin Pérez
CEO @BigBites
I love Diego's ability to deliver fast and transform ideas into bright designs. His right attitude is one of many things to highlight when it comes to working with him.
Paula Avellaneda
Product Manager @DRUO
When I hired Diego, I knew he was a world-class designer and his past and present work is a case in point. He was able to successfully deliver the slick product we envisioned for so long in a little over a month. If you are building something truly awesome, Diego can do the heavy lifting with little or no input.
CEO & Founder @Remitfix
It's really  helpful to have someone who can take the time on getting the experience right.
Emmanuel Randon
CTO @Currnt
Diego has such a neat and excellent portfolio that made my decision very easy. He understood my concept, contributed his experience, advised me and made me feel very confident about what I needed. He is a patient, calm and flexible person who really listens to the client and he designed my wishes precisely. I recommend him 100%, it was a dream to work with him.
Genesis Morales
CEO & Founder @Genesis Morales
Diego is one of a kind when it comes to his design mind. We are lucky to have him as our lead product guy because in truth he is so well rounded that he can work on mobile-web, desktop-web, mobile apps (both ios and android), admin portal, email templates etc I can go on. You normally don't find designers who can delievery quality work across this range consistenly. Thanks for being part of this team"
Windsor Kitaka
CEO & Founder @TransferX
It was a pleasure to work with Diego. My partner and I felt guided all the way through the project. Diego has a great ability for design thinking and for user friendly business. I highly recommend Diego if you want a webpage designed perfectly for the specific public you desire.
Camila Luque
CEO & Cofounder @MILA
Diego has a vast knowledge in managing customers and creating value on a fast pace with a short amount of direction and great results both in design and UX/UI. Great experience working with him!
Daniel Martin
CEO @Equity Advisors
Limitless creative mind is the phrase that comes to mind when I think about Diego. I’ve had the pleasure of knowing Diego for 3 years, during which we built together great digital products. Above all, I was impressed with Diego’s ability to make eye-catching designs out of nothing. And, of course, his high commitment. Diego would be a true asset for any positions requiring creative skills and comes with my heartfelt recommendation.
Farid Delgado
Senior Software Engineer at Center for AI & Cognitive Computing @Thomson Reuters
Diego totally nails the world of UX/UI. He is a strategic thinker with brilliant execution.
Manuel Gutiérrez
I highly recommend Diego, he is an excellent professional. I highlight his ability to produce simple and visually appealing user interfaces and also his ability to give direction when managing projects. A design strategist that always focus on user needs, I would work with him again without hesitation.
Brian Angulo
Product Designer

Want to hire me?

Let’s talk