MILA

E-commerce design for a marketplace

A marketplace for independent creators to sell their products.

Overview

MILA is an emerging Latin art and design platform where customers find selected products based on sustainability values with a modern identity. When Juan and Camila approached me, they had one thing in mind: they wanted to create a marketplace for independent creators to sell their products.

Challenges

This project had three main requirements:

‍1) Discover a way to bring all products in one central hub.

2) Give people an outstanding browsing experience.

‍3) Make it look appealing to encourage new creators to be part of the platform.

Goal

Design an unique marketplace for independent creators to showcase their products and grow their businesses.

"It was a pleasure to work with Diego. My partner and I felt guided all the way through the project. Diego has a great ability for design thinking and for user friendly business." - Camila Luque, CEO

MILA had the intention to include its platform among the go-to shopping site from customers. 

Local e-commerce looked pretty similar, so there was an opportunity to make an e-commerce experience that stands out from the very moment you land on the homepage and optimize the user experience from top to bottom.

A set of best-in-class front-end components elevates the brand and replicates the physicality of products in a digital space through compelling product details.

The design is simple, intuitive, and confident, allowing iconic styles to speak for themselves.

The result is a beautiful and seamless experience for shoppers that’s optimal for mobile and built to support an ever-increasing independent creators not only in Colombia but in Latinamerica.

Store management

Not only did I designed the front end site for customers but also the admin platform in which sellers upload new products and see their profits.

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A word from people

See what they've said about my work

I’ve enjoyed working with Diego on the design of my website and broader platform business, which includes both a desktop and a mobile version. He came up to speed quickly and was able to start producing draft design outputs right away. Throughout the process, he has been focused and responsive. He has brought a good “design eye” to the work and pushed back where appropriate, both on the design and on the scope of the MVP version of the product. Overall, I am very pleased with how the work is coming out.
Jim L
Founder @PathWise
I've enjoyed working with Diego on our design project and look forward to working with him on projects in the future. The designs Diego created were excellent! I've seen a lot of design work but Diego's design skills and methodology definitely stands above the rest.  Not only is Diego excellent with design, but he's also skilled in regards to time management and has excellent customer/client facing communication skills. I would definitely recommend working with Diego to anyone looking for an experienced leader in design for your next project.
Earl Holland
Senior Software Architect @NodeAssets
I truly believe Diego's experience possesses a whole new level of creativity, uniqueness, and passion. In my company, everyone is amazed by his work and professional skills. He has a singular ability to walk you through his designs and processes which such clarity of explanation that sometimes makes you believe you are a designer just like him.
Nathalia Rueda
IT Recruiter @NativApps
Our KDS changed incredibly with Diego's help. From the beginning, he diagnosed the obstacles that we were putting our chefs on, and managed to turn everything around to leave us with a much more agile, simple and efficient interface. We managed to increase delivery times and reduce errors immediately. Very happy with his work.
Edwin Pérez
CEO @BigBites
I love Diego's ability to deliver fast and transform ideas into bright designs. His right attitude is one of many things to highlight when it comes to working with him.
Paula Avellaneda
Product Manager @DRUO
When I hired Diego, I knew he was a world-class designer and his past and present work is a case in point. He was able to successfully deliver the slick product we envisioned for so long in a little over a month. If you are building something truly awesome, Diego can do the heavy lifting with little or no input.
Mohammed
CEO & Founder @Remitfix
It's really  helpful to have someone who can take the time on getting the experience right.
Emmanuel Randon
CTO @Currnt
Diego has such a neat and excellent portfolio that made my decision very easy. He understood my concept, contributed his experience, advised me and made me feel very confident about what I needed. He is a patient, calm and flexible person who really listens to the client and he designed my wishes precisely. I recommend him 100%, it was a dream to work with him.
Genesis Morales
CEO & Founder @Genesis Morales
Diego is one of a kind when it comes to his design mind. We are lucky to have him as our lead product guy because in truth he is so well rounded that he can work on mobile-web, desktop-web, mobile apps (both ios and android), admin portal, email templates etc I can go on. You normally don't find designers who can delievery quality work across this range consistenly. Thanks for being part of this team"
Windsor Kitaka
CEO & Founder @TransferX
It was a pleasure to work with Diego. My partner and I felt guided all the way through the project. Diego has a great ability for design thinking and for user friendly business. I highly recommend Diego if you want a webpage designed perfectly for the specific public you desire.
Camila Luque
CEO & Cofounder @MILA
Diego has a vast knowledge in managing customers and creating value on a fast pace with a short amount of direction and great results both in design and UX/UI. Great experience working with him!
Daniel Martin
CEO @Equity Advisors
Limitless creative mind is the phrase that comes to mind when I think about Diego. I’ve had the pleasure of knowing Diego for 3 years, during which we built together great digital products. Above all, I was impressed with Diego’s ability to make eye-catching designs out of nothing. And, of course, his high commitment. Diego would be a true asset for any positions requiring creative skills and comes with my heartfelt recommendation.
Farid Delgado
Senior Software Engineer at Center for AI & Cognitive Computing @Thomson Reuters
Diego totally nails the world of UX/UI. He is a strategic thinker with brilliant execution.
Manuel Gutiérrez
CTO @DRUO
I highly recommend Diego, he is an excellent professional. I highlight his ability to produce simple and visually appealing user interfaces and also his ability to give direction when managing projects. A design strategist that always focus on user needs, I would work with him again without hesitation.
Brian Angulo
Product Designer

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Diego Valencia