PathWise is a career management and professional development tool for people to find their "path" via calls or video chats with a coach.
For the MVP of the site, PathWise allows professionals to create their personal brand statements and career visions. Professionals can also set goals and actions to discuss with coaches via video calls in the site.
PathWise is there for its users, which is why there are very ways to guide them through what they need to do in each section of the site.
The platform is aimed to people who is a little bit lost in their careers and need help from coaches so the platform itself is kind of a coach.
Create a clickable prototype for a web-app that works as a digital coach for professionals who need to take control of their careers.
"Diego has brought a good “design eye” to the work and pushed back where appropriate, both on the design and on the scope of the MVP version of the product." Jim L - Founder.
People that come to PathWise are willing to take a step back in their careers to come back stronger.
The platform will help them reach their full potential by a set of exercises, assessments and a group of coaches that will help them become better professionals.
The decided to take an 'emotional design' direction. Photographs instead of icons/illustrations so they can relate to the platform.
Images are spread throughout the experience and also I tried to add some colorful sections for the site not to feel so corporate.
Defining someone's path and career journey is challenging. There are frustrations, discomfort as the gatekeepers of progress. So how can you design an instructional product for people in this mindset?
To encourage momentum and minimize overwhelm, I kept tasks simple and straightforward. I kept the color palette that PathWise already had but combined these colors to keep the platform welcoming and clutter-free.
Professionals can set several goals and keep track of their progress.
Assing coaches to your career and let them help you reach your full potential.
See how they have described what's like working with me